Created by Liam Brazier
"No More Sticky Fingers"
Spec Work for Pablo Next Application Process and Prostate Cancer UK, to encourage more men to get their prostates checked.
Problem: Too many men are delaying, or outright refusing, to visit a GP to get tested for prostate cancer, a disease in which early detection is a necessity for survival.
Insight: A lot of men delay checking their prostates due to invasive testing, such as the Digital Rectal Examination. However, thanks to research, the DRE is no longer necessary, and can be refused outright in exchange for a simple blood test.
Solution: Build a shocking, taboo-ridden campaign to smash preconceptions of the prostate examination, tied in with a public push for blood testing.
Proposition: Thanks to the PSA Blood Test, there'll be no more sticky fingers in your prostate exam.
